Top Stories published by Back of the Envelope in 2012

Friendslist Chapter 8

[continued from chapter 7]

Our next shot is a product called OpportunityInbox and it’s essentially twitter for opportunities.

We invite about 20 people to try it, but most just don’t have anything to post. One of the funded TechStars teams…


The Friendslist Story [Chapter 4]

[continued from chapter 3]

When we last left off, our protagonist’s existential crisis had taken a turn for the wor… oops, wrong story.

To recap: conversations with Techstars were going strong. I was more excited than…


The Friendslist Story [Chapter 7]

[continued from chapter 6]

My phone rings and before I even answer, I know. It’s my roommate letting me know that he’s moving in with his girlfriend and i’ll need to find a new roommate. Great, just the distraction I need as we go through…


The Friendslist Story [Chapter 5]

[continued from chapter 4]

A recap: We came into Techstars convinced that our MVP (minimal viable product) was just a rebuild of Facebook Groups with the right messaging/landing page on top to fit the classifieds use case.


The Friendslist Story [Chapter 6]

[continued from chapter 5]

She nailed it. Our product offering was vague and had been massively diluted by our attempt to satisfy everyone.

“Let’s start here,” Nicole suggested, “what do you and Benny like to do on the…