Top stories published by Back of the Envelope in 2008

Spend 10 minutes with me and I’ll mention Yelp multiple times. I guess you would say I’m a Yelp evangelist. A member of the Yelp Elite Squad and frequent attendee at Yelp NYC events, I have even given Yelp’s app a coveted spot on the front screen of my iPhone. And it…

Jonathan Wegener in Back of the Envelope

Oct 30, 2008

Company Spotlight: Yodle, Local Online Advertising

Among the startups I’m watching closely is Yodle, a company focused on local online advertising. The company is poised to expand into the huge market void/opportunity created as newspaper and yellow page advertising increasingly go the way of…

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Jonathan Wegener in Back of the Envelope

Dec 5, 2008

Morbid, Funny Advertisement for Travelers Insurance

This brilliant advertisement for Travelers Insurance recently appeared on Inc Magazine’s back cover.

Jonathan Wegener in Back of the Envelope

Dec 17, 2008

13F (Jonathan): Online Communities at 30,000ft?

My recent Virgin America flight was refreshing. The high-tech amenities — electrical plugs, USB and Ethernet hookups, and wifi network (internet coming soon) — are awesome. Combine those with the airplane’s psychedelic lighting, the hilarious…

Jonathan Wegener in Back of the Envelope

Oct 20, 2008

Dove’s Beauty Campaign Turns Ugly

I recently saw a Dove advertisement on Hulu which compared dove soap to normal soap:

If you could see the difference, you’d see soap leaves an invisible layer of scum on your skin… Dove leaves no soap scum

Jonathan Wegener in Back of the Envelope

Oct 6, 2008

The Real Presidential Campaign Measurement Tool

Want to know who’s really ahead in the election?! Forget Intrade and Trend Tracking…

Jonathan Wegener in Back of the Envelope

Nov 3, 2008

Halloween Candy Collection

This weekend was my first Brooklyn Halloween. My landlord did a great job of decorating our house for his annual party. Our front lobby, complete with rolling puffs of fog, pulsating strobe lights, and anthropomorphic mannequins was a huge hit with the neighborhood.

Jonathan Wegener in Back of the Envelope

Sep 25, 2008

Store Shopping Is Dead.

Offline shopping is dead. Amazon.com killed it.

I’m a diehard Amazon fan, as friends can attest. The lovefest started in late 2005 with a free trial of the (then) brand new Amazon Prime service (tip via slickdeals.net)

Jonathan Wegener in Back of the Envelope

Nov 6, 2008

A touch of sexism at CNN?

CNN has taken lots of flak for its cheesy technology stunts on election night such as holograms and multitouch interactive screens. One observant friend who watched the election with me pointed out that the touchscreens were exclusively used by the men. Every time the touchscreen…

Jonathan Wegener in Back of the Envelope

Dec 5, 2008

Xobni Advertising On Gmail

I was surprised to see an ad for Xobni on Gmail today. Xobni (‘inbox’ spelled backwards) is an Outlook plug-in…

2009

These were the top 10 stories published by Back of the Envelope in 2008. You can also dive into monthly archives for 2008 by using the calendar at the top of this page.

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