Archive for the 'PR' Category

I don’t usually enjoy popping balloons, but there’s way too much hot air going around these days.  It’s time that somebody tells the truth about the current state of iPhone app advertising.  I hear too often from would-be iPhone app developers that making big bucks with ad supported apps is easy: Just stick in [...]

In a sleepy corner of Brooklyn, a technological revolution is taking place.  DUMBO is now home to over a dozen of New York’s hottest startups.  Among them is Sawhorse Media, the company behind Muckrack.com, which took a big step today towards revolutionizing the modern press release.

Early this morning Muckrack began selling “one line [...]