Archive for the 'monetization' Category

One way to compare how different mobile platforms are doing is to look at the usage numbers from a popular app. Facebook reports their usage numbers alongside other apps (see here here here & here).  I went and graphed the usage figures a few weeks ago and present them below [no guarantee they're 100% up-to-date...in fact it looks like the Android and [...]

I don’t usually enjoy popping balloons, but there’s way too much hot air going around these days.  It’s time that somebody tells the truth about the current state of iPhone app advertising.  I hear too often from would-be iPhone app developers that making big bucks with ad supported apps is easy: Just stick in some [...]

(This is the second of a two part post.  The first part contains a profile of a startup.  This part contains numbers and analysis related to that startup.) First, some background.  I became interested in the mobile coupon business space a few years back when I started thinking about how mobile coupons could effectively be [...]

(This is the first in a two part post. Part one contains a profile of a startup.  Part two contains numbers and analysis related to that startup.) Mobile Spinach is a small and ambitious Bay Area startup focused on the mobile coupon space.  The company is still at a very early stage — seed funded [...]

I’m in love with an animal! No, this isn’t some kind of bestiality confession.  I’m talking about Aardvark — a 15-person San Francisco startup made up largely of ex-Googlers and backed by $6 million from top investors.  Like many relationships, this one started with a friend’s introduction.  In February, Omar Christidis had been waxing poetic [...]