Archive for the 'monetization' Category

I don’t usually enjoy popping balloons, but there’s way too much hot air going around these days.  It’s time that somebody tells the truth about the current state of iPhone app advertising.  I hear too often from would-be iPhone app developers that making big bucks with ad supported apps is easy: Just stick in [...]

(This is the second of a two part post.  The first part contains a profile of a startup.  This part contains numbers and analysis related to that startup.)
First, some background.  I became interested in the mobile coupon business space a few years back when I started thinking about how mobile coupons could effectively be applied [...]

(This is the first in a two part post. Part one contains a profile of a startup.  Part two contains numbers and analysis related to that startup.)
Mobile Spinach is a small and ambitious Bay Area startup focused on the mobile coupon space.  The company is still at a very early stage — seed funded [...]

I’m in love with an animal!
No, this isn’t some kind of bestiality confession.  I’m talking about Aardvark — a 15-person San Francisco startup made up largely of ex-Googlers and backed by $6 million from top investors.  Like many relationships, this one started with a friend’s introduction.  In February, Omar Christidis had been waxing poetic [...]

Image by emilychang via Flickr

To say that Apple’s App Store is thriving would be an understatement.  There have been 800 million downloads across Apple’s 30 million iPhones and iPod Touches — meaning on average each device has downloaded 27 apps.  The App Store now has over 25,000 apps and 250+ are added every day.
In such [...]