(This is the second in a two part post.  You should probably start at part one which contains a framework for thought.  Part two contains recommendations and my philosophy for first-time entrepreneurship).
The most basic principle of business is that profit is revenue minus costs.  Try considering all fixed costs as a rate — especially a [...]

…or “So You Think You’ve Got a Million Dollar App Idea”
(this piece also appeared on Silicon Alley Insider)
As a number obsessed techie and ex-management consultant, market sizing and research were a big part of my launch preparations for Exit Strategy NYC. Since launch, I’ve received many questions from people struggling to estimate the market [...]

I don’t usually enjoy popping balloons, but there’s way too much hot air going around these days.  It’s time that somebody tells the truth about the current state of iPhone app advertising.  I hear too often from would-be iPhone app developers that making big bucks with ad supported apps is easy: Just stick in [...]

One of my best Firefox extentions is “SEO for Firefox” from SEOTool.com.  For any site you visit, the toolbar shows you information about that site’s inbound links and search engine rankings.  For example, when I visit the South by Southwest website, the toolbar displays that the sxsw.com has a google pagerank of 7.  It [...]

Image via CrunchBase

Greg Yardley, CEO of Pinch Media gave a fascinating presentation at last night’s NYC iPhone Developer Meetup.  Greg’s slides were chock full of numbers and data gathered by Pinch Media’s iPhone analytics platform.  As you might expect, I was in heaven.
Greg demonstrated his evidence that a free ad-supported app rarely earns more than [...]