Archive for the 'media' Category
I don’t usually enjoy popping balloons, but there’s way too much hot air going around these days. It’s time that somebody tells the truth about the current state of iPhone app advertising. I hear too often from would-be iPhone app developers that making big bucks with ad supported apps is easy: Just stick in some [...]
(This is the second of a two part post. The first part contains a profile of a startup. This part contains numbers and analysis related to that startup.) First, some background. I became interested in the mobile coupon business space a few years back when I started thinking about how mobile coupons could effectively be [...]
iPhone App Competitive Dynamics
Image by emilychang via Flickr To say that Apple’s App Store is thriving would be an understatement. There have been 800 million downloads across Apple’s 30 million iPhones and iPod Touches — meaning on average each device has downloaded 27 apps. The App Store now has over 25,000 apps and 250+ are added every day. [...]
Image via CrunchBase Greg Yardley, CEO of Pinch Media gave a fascinating presentation at last night’s NYC iPhone Developer Meetup. Greg’s slides were chock full of numbers and data gathered by Pinch Media’s iPhone analytics platform. As you might expect, I was in heaven. Greg demonstrated his evidence that a free ad-supported app rarely earns [...]
An interesting trend I’ve noticed lately: iPhone App developers have finally started paying attention to SEO (Search Engine Optimization). And by search engine, I mean the App Store’s search feature. Developers have started putting terms into their app descriptions so their app shows up for related queries. But developers have also begun including unrelated but [...]
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Jonathan Wegener is a technology & marketing enthusiast living in Brooklyn. Jonathan was once told in an interview that he "thinks too much." He didn't get the job. But it was the greatest compliment he's ever received.
This blog focuses on technology, business/marketing strategy, and startups. Number crunching and back of the envelope calculations are emphasized.
Jonathan spends his time writing about technology, consulting for startups and small local businesses, and working on his own entrepreneurial endeavors. He is the co-creator of Exit Strategy NYC and is currently looking to get involved with early stage startups and talk to people with big ideas.
Feel free to reach out via gmail: jwegener
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