Archive for the 'media' Category
Lions, Tigers, and Spyware on Phones, Oh My!
Mobile spyware is the focus of the tech media’s latest frenzy. It started when a hacker discovered that the Pre sends back location data about users to Palm. Next, a blogger ‘discovered’ that certain iPhone apps also phone home. The frenzy came to a head when [...]
I don’t usually enjoy popping balloons, but there’s way too much hot air going around these days. It’s time that somebody tells the truth about the current state of iPhone app advertising. I hear too often from would-be iPhone app developers that making big bucks with ad supported apps is easy: Just stick in [...]
(This is the second of a two part post. The first part contains a profile of a startup. This part contains numbers and analysis related to that startup.)
First, some background. I became interested in the mobile coupon business space a few years back when I started thinking about how mobile coupons could effectively be applied [...]
iPhone App Competitive Dynamics
Image by emilychang via Flickr
To say that Apple’s App Store is thriving would be an understatement. There have been 800 million downloads across Apple’s 30 million iPhones and iPod Touches — meaning on average each device has downloaded 27 apps. The App Store now has over 25,000 apps and 250+ are added every day.
In such [...]
Image via CrunchBase
Greg Yardley, CEO of Pinch Media gave a fascinating presentation at last night’s NYC iPhone Developer Meetup. Greg’s slides were chock full of numbers and data gathered by Pinch Media’s iPhone analytics platform. As you might expect, I was in heaven.
Greg demonstrated his evidence that a free ad-supported app rarely earns more than [...]

