Archive for the 'commercials' Category
iPhone App Competitive Dynamics
Image by emilychang via Flickr
To say that Apple’s App Store is thriving would be an understatement. There have been 800 million downloads across Apple’s 30 million iPhones and iPod Touches — meaning on average each device has downloaded 27 apps. The App Store now has over 25,000 apps and 250+ are added every day.
In such [...]
Xobni Advertising On Gmail
I was surprised to see an ad for Xobni on Gmail today. Xobni (’inbox’ spelled backwards) is an Outlook plug-in that helps organize a flooded inbox and basically makes Microsoft Outlook into a bearable (and semi-useful?) product. Why is the company advertising an Outlook plug-in on Gmail? That’s beyond me…perhaps that’s the beauty of [...]
This brilliant advertisement for Travelers Insurance recently appeared on Inc Magazine’s back cover.
The tagline is “Just when you’ve prepared for a million-and-one insurance risks, in walks a million-and-two.” In case the picture of the ad isn’t clear, a ceiling fan business is about to be visited by an abnormally tall customer. I really love the [...]
I recently saw a Dove advertisement on Hulu which compared dove soap to normal soap:
If you could see the difference, you’d see soap leaves an invisible layer of scum on your skin… Dove leaves no soap scum
Then, the scene suddenly switches to ultraviolet-murder-scene-lighting to reveals a woman covered with soap scum. The ad labels it [...]
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Jonathan Wegener is a technology & marketing enthusiast living in Brooklyn. Jonathan was once told in an interview that he "thinks too much." He didn't get the job. But it was the greatest compliment he's ever received.
This blog focuses on technology, business/marketing strategy, and startups. Number crunching and back of the envelope calculations are emphasized.
Jonathan spends his time writing about technology, consulting for startups and small local businesses, and working on his own entrepreneurial endeavors. He is the co-creator of Exit Strategy NYC and is currently looking to get involved with early stage startups and talk to people with big ideas.
Feel free to reach out via gmail: jwegener
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