(This is the second in a two part post.  You should probably start at part one which contains a framework for thought.  Part two contains recommendations and my philosophy for first-time entrepreneurship). The most basic principle of business is that profit is revenue minus costs.  Try considering all fixed costs as a rate — especially [...]

(This is the first in a two part post. Part one contains a framework for viewing the world.  Part two contains resulting recommendations). Apple’s app store taught me that living in New York City is expensive.  How expensive? $1.25 an hour. Consider that the rent for my (rather modest) Brooklyn apartment is roughly $900 a [...]