Comments on: Debunking the Mythical iPhone Ad Rates

By: biketools

biketools — Fri, 02 Oct 2009 16:17:31 +0000

I've just released my first ad-backed app onto iTunes, and I'm blogging about the experience here: http://biketool.tumblr.com/

A summary: it sucks!

By: Jay

Jay — Thu, 17 Sep 2009 04:47:59 +0000

Sorry, the copycat article is at
http://www.moveyourweb.net/blog/2009/09/

By: Jay

Jay — Thu, 17 Sep 2009 04:46:57 +0000

Jonathan
I guess you might already know but while researching this topic I came across another article that was almost identical to yours except a few words and phrases were altered. A blatant plagiary if there ever was one. I am assuming they copied you (and not the other way around) based on the dates.

Anyway goes to show how we all are falling prey to the “I saw it on the internet”-and-so-it-must-be-true phenomenon. Cant trust anything or anyone online unless one verifies the information for oneself. Who is telling the truth (definitely not the ad networks) and who is writing to push what agenda and who is original and who is a fake is all up in the air in this day and age.

By: Patrick

Patrick — Tue, 04 Aug 2009 22:17:42 +0000

This analysis of ad networks is true whether you're talking about iPhone ad rates or general ad networks for your website. Everyone quotes the “white whale” $30 CPM while delivering the more measly remnant, $1.00 or $0.50 CPM ads.

When you're getting into all of this for the first time, there's one other thing to remember — never, NEVER sign an exclusivity contract with an ad network provider. There's absolutely no way for you to know how well they'll deliver for you. At best, they'll deliver premium rates for the first month or two to keep you happy, but then you're stuck in the remnant basement for the rest of your contract.

By: iphoneappdeveloper

iphoneappdeveloper — Tue, 04 Aug 2009 03:23:58 +0000

I guess the moral of the story here is charge .99 a download vs relying on advertising to support your app.

By: Satjot

Satjot — Mon, 27 Jul 2009 17:09:21 +0000

Every app developer who is giving up their day job to work on mobile apps needs to read this before they make the jump. I think they should make the jump anyway, but they should be informed with this information.

With that said, everyone loves free apps. Thus, more developers should consider the freemium model: Lite and Pro versions. I bought the PingPong app by Skyworks after playing with the Lite version. It's a classic case of monetizing your high volume users.