I used to work at a company called PRWeb, which a few years back “revolutionized PR” too with an iteration of digital news release that truly utilized SEO, among other filtering technologies.

In that breath, MatchPoint makes a lot of sense. As you said, journalists are totally overwhelmed by information so a filter like MatchPoint could be useful.

MuckRack seems like more of a stretch. A one-line press release? Isn't that just an email subject or headline without the body?

The point of the news release is to get the news out. (Take a step back and a news release may not be the right means at all, but that another issue.) The tough part is finding journalists and influencers who want your information, and that's where I see MatchPoint offering value. If you're able to find the right people in the first place then a service like MuckRack isn't necessary because those people will want much more than a single line of your news.

If journalists really wanted single-line sources of news, they'd avoid the PR pros entirely and run a search on Twitter to get straight to the source.

I used to work at a company called PRWeb, which a few years back “revolutionized PR” too with an iteration of digital news release that truly utilized SEO, among other filtering technologies.

In that breath, MatchPoint makes a lot of sense. As you said, journalists are totally overwhelmed by information so a filter like MatchPoint could be useful.

MuckRack seems like more of a stretch. A one-line press release? Isn't that just an email subject or headline without the body?

The point of the news release is to get the news out. (Take a step back and a news release may not be the right means at all, but that another issue.) The tough part is finding journalists and influencers who want your information, and that's where I see MatchPoint offering value. If you're able to find the right people in the first place then a service like MuckRack isn't necessary because those people will want much more than a single line of your news.

If journalists really wanted single-line sources of news, they'd avoid the PR pros entirely and run a search on Twitter to get straight to the source.