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Research In Motion’s new mobile application store will launch tomorrow at the CTIA Wireless trade show.  RIM’s Blackberry devices have twice the market share of Apple’s iPhone (19.5% versus 10.7%), so this is an exciting and potentially lucrative new distribution channel for app developers.

RIM will enforce a $3 minimum price point for paid apps, which is controversial given that many iPhone apps retail for $1.99 or $0.99.  Most of the media has taken this as a sign that RIM is trying to discourage “dumb apps” (fart apps, yo mama joke apps, trivial games) and instead encouraging more serious productivity apps targeted at Blackberry’s business-focused customer base.

A simple prediction: fart apps and its kind will still exist in paid form for the blackberry.  But they won’t be sold for $3.  Instead, we’re going to see the advent of packaged software bundles.  Small apps will become bundled together and the blackberry user will spend $3 and get a package of 5-10 dumb apps which would have cost 99c each on the iPhone.  An aggregation company will emerges, not unlike what Zepfrog is doing for the investment newsletter market.  This aggregation company will form relationships with individual programmers and merge their software while taking a health cut off the top.  (Anyone want to start this company with me?)

The other trend is that competing app stores without minimum prices will grow in popularity, like BerryStore.

Looking forward to your comments and thoughts.

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  • Daniel Pogash
    Interesting idea. Would require a considerable catalogue of such free-standing joke apps before viability (not to mention considerable risk - what if Blackberry backs off its $3 price point rule?).

    I like your blog, dude. Gonna subscribe.

    -Dan
  • Ed Chiang
    good post dude, but do you think theres a big enough market for these packages if blackberry's customer base is more business focused? If so, then yeah we'll see $3 packages of "dumb" apps, but if not then maybe we wont?
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