Xobni Advertising On Gmail

05Dec08

I was surprised to see an ad for Xobni on Gmail today.   Xobni (‘inbox’ spelled backwards) is an Outlook plug-in that helps organize a flooded inbox and basically makes Microsoft Outlook into a bearable (and semi-useful?) product.  Why is the company advertising an Outlook plug-in on Gmail?  That’s beyond me…perhaps that’s the beauty of PPC (pay-per-click) advertising — where you (or google) place ads doesn’t matter to the advertiser since only clicks are charged.

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Filed under: commercials, SEM   |  4 Comments
  • http://www.gist.com Robert

    You should check out Gist (http://www.gist.com). It does work with Gmail as well as Outlook bringing together news and information with your messaging activity in one place.

    Robert
    Gist, Inc.

  • aleks

    I lack a Twitter account, so instead I will respond to your “tweets” here.

    If I had known that you would be visiting SF, I would have warned you about the science museum.

    W.R.T “Had Dim sum in the Richmond neighborhood. http://twitpic.com/r1nl. Now at the science museum http://twitpic.com/r2ut about 5 hours ago from twitterrific”

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  • http://www.phoneverifiedaccounts.net Phone Verified Accounts

    Insightful read. I have stumbled and twittered this for my friends. Others no doubt will like it like I did.