Xobni Advertising On Gmail
I was surprised to see an ad for Xobni on Gmail today. Xobni (‘inbox’ spelled backwards) is an Outlook plug-in that helps organize a flooded inbox and basically makes Microsoft Outlook into a bearable (and semi-useful?) product. Why is the company advertising an Outlook plug-in on Gmail? That’s beyond me…perhaps that’s the beauty of PPC (pay-per-click) advertising — where you (or google) place ads doesn’t matter to the advertiser since only clicks are charged.
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Robert
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Jonathan Wegener is a technology & marketing enthusiast living in Brooklyn. Jonathan was once told in an interview that he "thinks too much." He didn't get the job. But it was the greatest compliment he's ever received.
This blog focuses on technology, business/marketing strategy, and startups. Number crunching and back of the envelope calculations are emphasized.
Jonathan spends his time writing about technology, consulting for startups and small local businesses, and working on his own entrepreneurial endeavors. He is the co-creator of Exit Strategy NYC and is currently looking to get involved with early stage startups and talk to people with big ideas.
Feel free to reach out via gmail: jwegener
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