This brilliant advertisement for Travelers Insurance recently appeared on Inc Magazine’s back cover.
The tagline is “Just when you’ve prepared for a million-and-one insurance risks, in walks a million-and-two.” In case the picture of the ad isn’t clear, a ceiling fan business is about to be visited by an abnormally tall customer. I really love the visual foreshadowing and the strong emotional reaction accompanying the viewer’s realization of the horrific fate that lies in store [literally]. The absurdity of the situation and the clever tagline add a healthy dose of humor as well that makes the ad a memorable one. Love it!
Travelers Insurance has some of the best insurance ads i’ve seen. Check out their Sony Bravia Rolling Ball Parody, their Rabbit Foot Reattachment Ad and their more recent Risk Never Sleeps Ad.
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Jonathan Wegener is founder/CEO of Timehop.com, a simple service that answers the question "What did you do this day last year?" Jonathan loves building technology products. Jonathan was once told in an interview that he "thinks too much." He didn't get the job. But it was the greatest compliment he's ever received.
This blog focuses on technology, business/marketing strategy, and startups. Number crunching and back of the envelope calculations are emphasized.
Jonathan spends his time working with @bdotdub and a great team on Timehop and writing about technology. He is the co-creator of Exit Strategy NYC, 4SquareAnd7Yearsago and lots of other stuff. He loves talking product.
Feel free to reach out via gmail: jwegener
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