Comments on: Company Spotlight: Yodle, Local Online Advertising

By: mlgreen8753

mlgreen8753 — Mon, 24 Aug 2009 05:21:36 +0000

I've never heard of Yodle. I will have to head over and check that site out. I have been into video marketing sites like Adwido, but I don't do a whole lot of local targeting. That may be something to try.

By: mlgreen8753

mlgreen8753 — Mon, 24 Aug 2009 00:21:36 +0000

By: Charley C.

Charley C. — Wed, 06 May 2009 18:46:50 +0000

Does anyone know what software is used to setup a mirror / doppleganger site the way that yodle does?

By: Akres

Akres — Thu, 05 Feb 2009 13:52:46 +0000

They are very vague about it. They claim they they block it but the sites do get indexed and get some traffic organically.

Also @Peter all the SEM resellers use reverse proxy/dynamic mirror technology to swap out the phone number and host a “doppleganger” of a website. There's no actual site building and the process can usually be done in else than 2-3 hours.

By: J

Wed, 21 Jan 2009 04:52:20 +0000

I've tried Yodle, Reach, and now I'm doing yellowbooks version called WebReach and I like it better for a few reasons. More support, same and better tracking, and etc…. Look into thier WebReach program. you wont be disappointed promise.

By: jwegener

jwegener — Tue, 06 Jan 2009 04:40:45 +0000

But if they block the duplicate site from search engines, how do they use SEO to improve site traffic?

By: Lurker

Lurker — Mon, 15 Dec 2008 20:35:31 +0000

The duplicate site thing should be a non issue. They block it via robots.txt, I had asked them specifically about this.

I do agree with the duplicate site strategy being extremely work intensive. Why not just load the tracking phone number on the main site for PPC visitors?

By: Peter

Peter — Wed, 03 Dec 2008 00:35:35 +0000

very well written article!

i find replicating a new clients website before launching the campaign quite risky, since it involves a lot of work (a) in reproducing the content and (b) in coordinating content release with client. from what i have read reachlocal doesn't create a new site, but they proxy the existing one, which allows them to make small changes like adding the unique, trackable phone nr. it would be really interesting to get conversion rates of “custom made landing pages” vs. “proxy landing pages”.

By: jwegener

jwegener — Thu, 20 Nov 2008 17:07:39 +0000

Approve.

By: business directory

business directory — Thu, 20 Nov 2008 05:56:31 +0000

The big advertising conglomerates (WPP, Omnicom, Publicis, Interpublic) certainly would be interested in Yodle, but Yodle’s focus on local small business advertising doesn’t match the ad conglomerate’s focus on bigger nationwide clients.