A Brilliantly Evil iPhone Game
Apple’s WebApps page recently pointed me to the ‘Reaction Time Test for iPhone.’
The idea is simple — click the ‘start’ button and as soon as the background changes color, click ‘stop’.
Dumb little game, right?
A Sneaky iPhone Web App
But wait! Look closely at the screenshot and you’ll notice a google advertisement placed adjacent to the stop button. When the background color changes, the user panics and grabs for the stop button. This panicked movement combines with the inexact finger navigation inherent on the iPhone to cause the user to click the advertisement by accident (I did this repeatedly in my attempts to play the game).
Furthermore, because the ads are contextually targeted to the ‘reflex’ theme, medical and legal ads appear which surely fetch the developer a pretty penny each time someone accidentally clicks the ads. Brilliantly evil, no?
Possibly Related Posts:
- Comparing Android, Blackberry, and iPhone App Sales
- The Definitive Guide to iPhone App Market Sizing
- Debunking the Mythical iPhone Ad Rates
- The Launch of Exit Strategy NYC
- Part two: the business of SMS Couponing
-
Jonathan Wegener is a technology & marketing enthusiast living in Brooklyn. Jonathan was once told in an interview that he "thinks too much." He didn't get the job. But it was the greatest compliment he's ever received.
This blog focuses on technology, business/marketing strategy, and startups. Number crunching and back of the envelope calculations are emphasized.
Jonathan spends his time writing about technology, consulting for startups and small local businesses, and working on his own entrepreneurial endeavors. He is the co-creator of Exit Strategy NYC and is currently looking to get involved with early stage startups and talk to people with big ideas.
Feel free to reach out via gmail: jwegener
and follow on twitter. Also visit www.jwegener.com And subscribe to my feed:
