A Brilliantly Evil iPhone Game
Apple’s WebApps page recently pointed me to the ‘Reaction Time Test for iPhone.’
The idea is simple — click the ‘start’ button and as soon as the background changes color, click ‘stop’.
Dumb little game, right?
A Sneaky iPhone Web App
But wait! Look closely at the screenshot and you’ll notice a google advertisement placed adjacent to the stop button. When the background color changes, the user panics and grabs for the stop button. This panicked movement combines with the inexact finger navigation inherent on the iPhone to cause the user to click the advertisement by accident (I did this repeatedly in my attempts to play the game).
Furthermore, because the ads are contextually targeted to the ‘reflex’ theme, medical and legal ads appear which surely fetch the developer a pretty penny each time someone accidentally clicks the ads. Brilliantly evil, no?
Possibly Related Posts:
- Comparing Android, Blackberry, and iPhone App Sales
- The Definitive Guide to iPhone App Market Sizing
- Debunking the Mythical iPhone Ad Rates
- The Launch of Exit Strategy NYC
- Part two: the business of SMS Couponing
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jwebhilo
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Jonathan Wegener is founder/CEO of Timehop.com, a simple service that answers the question "What did you do this day last year?" Jonathan loves building technology products. Jonathan was once told in an interview that he "thinks too much." He didn't get the job. But it was the greatest compliment he's ever received.
This blog focuses on technology, business/marketing strategy, and startups. Number crunching and back of the envelope calculations are emphasized.
Jonathan spends his time working with @bdotdub and a great team on Timehop and writing about technology. He is the co-creator of Exit Strategy NYC, 4SquareAnd7Yearsago and lots of other stuff. He loves talking product.
Feel free to reach out via gmail: jwegener
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