Among the startups I’m watching closely is Yodle, a company focused on local online advertising.  The company is poised to expand into the huge market void/opportunity created as newspaper and yellow page advertising increasingly go the way of the dodo.  How big of an opportunity?  “$20 billion…big enough to support one to three public companies” [...]

I recently saw a Dove advertisement on Hulu which compared dove soap to normal soap:
If you could see the difference, you’d see soap leaves an invisible layer of scum on your skin… Dove leaves no soap scum
Then, the scene suddenly switches to ultraviolet-murder-scene-lighting to reveals a woman covered with soap scum.  The ad labels it [...]

Want to know who’s really ahead in the election?!  Forget Intrade and Trend Tracking…

The real truth can be found via Amazon.com’s Meters which are tracking the sales of presidential face masks!
Obama is ahead right now, 56% to 44%.

Apple’s WebApps page recently pointed me to the ‘Reaction Time Test for iPhone.’
The idea is simple — click the ’start’ button and as soon as the background changes color, click ’stop’.
Dumb little game, right?
But wait!  Look closely at the screenshot and you’ll notice a google advertisement placed adjacent to the stop button.  When the background [...]