Store Shopping Is Dead.
Offline shopping is dead. Amazon.com killed it.
I’m a diehard Amazon fan, as friends can attest. The lovefest started in late 2005 with a free trial of the (then) brand new Amazon Prime service (tip via slickdeals.net)
. Whereas previously only orders exceeding $25 received free UPS Ground shipping, becoming an Amazon Prime costumer gave free two day shipping with no minimum order. I was impressed. But Amazon was primarily a bookstore..and I didn’t really order books that often.
When my toothpaste started running low, I turned to Amazon and was pleasantly surprised to find that had it! Two days later, 7.8 ounces of Colgate Total 12 Hour Multi-Protection Toothpaste, Plus Whitening Gel arrived at my door.
Total cost? $3.59.
Amazon had me hooked. In the months that followed, Amazon became my go-to-source for everything: books, electronics, medicines, soaps, shaving cartridges, shirts, pants, and even Muffin Makers (or rather a singular Muffin Maker. Or maybe Muffins Maker?).
One of my stranger Amazon.com purchases
Amazon’s prices are competitive. The huge selection which can be promptly delivered to my door with one-click of a mouse makes the Amazon.com user experience an unbeatable one. And their $4 next-day shipping option has also come in handy (keep in mind that $4 is the cost of a shopping expedition via a round trip NYC subway ride).
When I needed a new shower lining last month, I knew I had two choices:
1) Make a trip to Target: Walk 20 minutes to the store, wade through heavy crowds, navigate a cryptic and unfamiliar store layout, pray that they even have shower linings in stock, and then wait in a long checkout line, walk home.
2) Go to Amazon.com, search, quickly scan user-reviews, and then place an order with a single click.
I’ll stick with Amazon.
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Dan
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Jonathan Wegener is a technology & marketing enthusiast living in Brooklyn. Jonathan was once told in an interview that he "thinks too much." He didn't get the job. But it was the greatest compliment he's ever received.
This blog focuses on technology, business/marketing strategy, and startups. Number crunching and back of the envelope calculations are emphasized.
Jonathan spends his time writing about technology, consulting for startups and small local businesses, and working on his own entrepreneurial endeavors. He is the co-creator of Exit Strategy NYC and is currently looking to get involved with early stage startups and talk to people with big ideas.
Feel free to reach out via gmail: jwegener
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